Majority of Vietnamese choose domestic travel destinations in 2022 – Visa Study
Visa, the world’s leader in digital payments, reports great pent-up appetite to travel among Vietnamese consumers. The Visa Voice of the Consumer research1 shows the unmistakable mark of the pandemic, with as many as 76% of Vietnamese planning to travel for leisure within the country, far more than the 38% planning overseas trips.
The disparity remains for work-related travel (60% domestic travel vs 37% overseas travel). The COVID-19 pandemic has had a significant impact on all aspects of travel, with health and safety dominant in all considerations, from destination to means of transport.
Travel plans hinge predominantly on how the pandemic plays out, as the disease outbreak accounts for the top 3 factors that will make one feel comfortable to travel. The stability of the COVID-19 situation at the destination was the top factor for 63% of respondents, followed by being vaccinated (48%) and global cases going down (40%).
“Domestic destinations fit better for most Vietnamese travelers, with strong preference for weekend getaways and short holidays,” said Ms. Dang Tuyet Dung, Country Manager for Visa Vietnam and Laos. “Almost twice as many Vietnamese travelers opt to travel domestically, to places that can best accommodate their new priorities. Businesses can capitalize on these trends by ensuring safety and comfort in all aspect of their offerings, including payments. The pandemic has spurred digital and contactless payment adoption among all consumer groups and made it a basic expectation.”
Despite the benefits they could bring through the controlled reopening of borders and industries, travel bubbles2 elicit only moderate interest among Vietnamese respondents with over half (52%) saying they were keen to travel within a bubble but not in the immediate future. As a particular consequence of the pandemic, people are rediscovering their immediate surroundings, giving rise to the growing trend of staycation – vacations in their own city. Around a third of respondents said they would be planning, booking or having a staycation as soon as possible if there were no longer any government restrictions. Thirty percent would also visit local attractions.
Since the pandemic, Vietnamese travelers have had to call off travel plans and had to find alternative outlets for their wanderlust. Accordingly, there has been a spike in online travel as Vietnamese travelers viewed more travel-related photos and videos, filling out their bucket lists. More than half (53%) of respondents watched YouTube travel videos and 40% took to travel sites on social media as an alternative, and as many as 38% took a virtual tour online.
“The COVID-19 pandemic has given rise to new and exciting trends, and the biggest changes were experienced in the travel industry,” said Ms. Dung. “It will remain the central theme for the travel industry. Success and failure will ride on how well businesses can accommodate travelers’ pandemic-related needs and wants. We hope the survey findings will provide them with the necessary insights to find success in the new normal. Visa is here to enable businesses and customers with safe, convenient, and fast payment experience.”
1 The Visa Asia Pacific Voice of the Consumer Insight was conducted by Green Shoots Radar for Visa in June 2021 across 14 markets: China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, India, Australia, and New Zealand. The total sample size is 8,400 including consumers in Vietnam aged 18 years old and above, covering all education groups with a minimum monthly household income defined (varies across markets).
2 Travel bubbles, also known as travel corridors and corona corridors, are an exclusive partnership between two or more countries that have demonstrated considerable success in containing and combating the COVID-19 pandemic to re-establish connections and allow people to travel freely without needing to undergo quarantine on arrival.
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Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.