Visa and EA SPORTS Celebrate Bangkok Event Success, Powering the Future of Gaming, Esports and Payments
10/23/2025
Visa (NYSE: V), a global leader in digital payments, and EA SPORTS, one of the world's most iconic brands in entertainment, are bringing the FC Pro Festival 2025 – Get Closer To Glory – to Ho Chi Minh City from 6-9 November 2025, marking the next stop in their Asia Series.
This dynamic celebration of football fandom, mobile gaming, and cultural connection builds on the success of the inaugural event – the EA SPORTS FC™ Mobile Festival in Bangkok. As the Presenting Partner, Visa will play a pivotal role in delivering a high-energy, immersive experience that underscored its commitment to seamless, secure, and rewarding payment experiences while engaging youth culture through gaming and sports in Vietnam.
The EA SPORTS FC™ Mobile Festival first launched in Bangkok from 14–15 June 2025, transforming the Bangkok Convention Centre into a vibrant precinct that united football, gaming, and music. The event drew 1,500 attendees, was broadcast live in over 14 countries and territories, and garnered 295 million video-on-demand views.
“Bringing the EA SPORTS FC Mobile Festival to Ho Chi Minh City is a celebration of Vietnam’s vibrant gaming and football culture – and a testament to what we can achieve with local partners. As we mark 30 years of Visa in Vietnam, we’re proud to showcase this festival as a clear example of Visa’s commitment to new areas of growth and to supporting our clients and partners in activating the passion points of their consumers,” said Ms. Dung Dang, Visa Country Manager for Vietnam and Laos.
Danielle Jin, Chief Marketing Officer, Asia Pacific, Visa, said: “The success of the Bangkok festival demonstrates the power of live experiences to connect fans and players. Visa’s partnership with EA SPORTS marks a significant step forward in Visa’s commitment to engaging with youth culture and sports. By leading the charge through this partnership, Visa is taking competitive entertainment global and positioning itself as the preferred way to pay in gaming – delivering seamless, secure, and rewarding payment experiences for players across platforms and borders.”
Jamie McKinlay, Senior Vice President of Publishing for Asia at Electronic Arts, added: “For over 30 years, EA SPORTS has defined interactive football and EA SPORTS FC Mobile is at the heart of football’s intersection with gaming. We deliver authentic, competitive, and highly entertaining experiences. By partnering with Visa, we are proud to launch one of our most ambitious mobile football events ever, designed to celebrate and fulfill the passion of football fans across the region.”
Mobile gaming and esports continue to grow rapidly, especially in Asia Pacific, where the market is estimated to top US$77 billion by 20271. Mobile titles like EA SPORTS FC Mobile are driving competitive gaming, sponsorships, and fan engagement – reshaping how people play, watch, and pay in digital entertainment.
For more insights on Gaming, visit: https://www.visa.com.sg/about-visa/gaming.html.
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1 Statista, Revenue of the mobile games market in Asia from 2018 to 2027
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.