Visa’s data highlights five key payment and travel trends for Vietnam in 2026

01/13/2026

  • Young, affluent consumers, rising luxury spending and a strong preference for instant, digital experiences are shaping Vietnam’s payment landscape this year.


Visa (NYSE: V), a global leader in digital payments, today released its outlook on the top five trends that will shape how Vietnamese pay and travel in 2026. As more young professionals and families explore new destinations and digital lifestyles, expectations for seamless, secure payments continue to rise.

Drawing on Visa’s latest Green Shoots Radar Report1 and additional insights:
 

  1. Premium and lifestyle spending is rising
    Vietnamese consumers are increasingly seeking premium experiences, from travel and shopping to wellness and dining, and are showing greater interest in payment cards with travel-related benefits.

  2. Digital-first and instant experiences are expected
    Consumers want fast, frictionless digital payments – whether booking, shopping, or managing travel – across all devices and platforms.

  3. Multi-currency and mobile wallets are gaining ground
    Vietnamese are adopting multi-currency cards2 and mobile wallets for both daily and overseas spending, while credit cards remain the top choice for larger purchases.

  4. Young, confident, and family-focused consumers lead the way
    Affluent and tech-savvy Vietnamese, especially younger generations, are driving growth in digital payments and outbound travel, with a strong focus on family and future goals.

  5. Seamless payments across borders and channels
    Vietnamese expect secure, convenient payment solutions that work everywhere – at home, online, and abroad – enabling them to manage spending in real time.


“Vietnamese consumers are confident, tech-savvy, and eager to explore more of the world. Visa is committed to supporting this growing demand by driving economic growth and fostering a robust digital payments ecosystem. Our efforts align closely with the Vietnamese government’s digitalization goals, ensuring that consumers and businesses alike can benefit from seamless, secure, and globally accepted payment solutions – wherever life takes them,” said Dung Dang Tuyet, Country Manager for Vietnam and Laos, Visa.
 

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1 Visa’s Green Shoots Radar is a triannual online survey conducted across 14 Asia Pacific markets, including Vietnam. The latest wave surveyed 1,000 nationally representative Vietnamese consumers aged 18 to 65, with a minimum household income of VND 6,000,000.
2 Multi currency card: A payment card supported by a mobile application that enables users to exchange local currency for foreign currency and make payments in stores or online.

 

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.